Our Timeline
2020
Secured McDonald’s UK and Ireland Supply:
The Big Break
During a year of global disruption, Transcend secures one of the most iconic QSR contracts, supplying McDonald’s UK and Ireland with sustainable straws.
2022
Sustainability in Full Colour: First Commercial Run of Fully Printed Paperboard
Launch of the first fully printed, non-PE coated packaging, combining food-safe technology, sustainability, and shelf appeal.
2024
Breaking the Coating Code: Morro Partnership Begins
Transcend becomes the first manufacturer globally to launch commercial cup production using Morro™ - a plastic-free, plant-based barrier.
2019
Bringing Paper Straw Production Back to Europe
Transcend kicks off operations, ending a 50-year European hiatus and becoming the first company in the UK to produce paper straws at scale.
2021
Five Billion Straws and Counting: Scaling with Purpose
Transcend hits its five billionth straw, expands capacity, and becomes the go-to UK supplier for Costa, Pret, and more.
2023
Europe Expands: Roda Joins the Transcend Family
Transcend acquires Roda, adding high-speed capacity and strategic European reach for QSR and industrial customers.
2025
The PE-Free Revolution: Launch of the Rubicon Cup
Transcend unveils the world’s first commercially scalable PE- and PLA-free cup, recyclable, compostable, and made in Europe.