Sustainability
Less plastic. More progress.
Sustainable packaging built for the real world
At Transcend, sustainability is not a marketing line. It is the reason we exist. Every product we create is designed to reduce waste and plastic whilst meeting the environmental standards shaping the future of foodservice packaging.
We take a practical approach. We work closely with customers to navigate legislation, improve material choices and balance environmental impact with commercial reality. We do not just talk about sustainability, we build it.
Sustainable packaging built for the real world
At Transcend, sustainability is not a marketing line. It is the reason we exist. Every product we create is designed to reduce waste, replace plastic and meet the environmental standards shaping the future of foodservice packaging.
We take a practical approach. We work closely with customers to navigate legislation, improve material choices and balance environmental impact with commercial reality. We do not just talk about sustainability, we build it.
Redefining what sustainable packaging can do
For years, paper cups have relied on plastic linings to perform,
which meant even “paper” packaging still came with compromise.
Rubicon changes that.
Developed by Transcend, the Rubicon Cup represents a genuine step forward in fibre-based packaging. By replacing traditional plastic linings with a natural mineral barrier, it delivers a PE-free solution without sacrificing performance.
What makes it different
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PE-free
Designed to be out of scope of the SUPD -
Fully recyclable and compostable
Independently validated and certified -
Built for the real world
Performs to the same standard as traditional paper based cups
Redefining what sustainable packaging can do
For years, paper cups have relied on plastic linings to perform.
Which meant even “paper” packaging still came with compromise.
Rubicon changes that.
Developed by Transcend, the Rubicon Cup represents a genuine step forward in fibre-based packaging. By replacing traditional plastic linings with a natural mineral barrier, it delivers a fully plastic-free solution without sacrificing performance.
What makes it different
-
PE-free and polymer-free
Not classified as plastic under EU regulations -
Fully recyclable and compostable
Independently validated and certified -
Built for the real world
Performs to the same standard as traditional PE-lined cups
Every claim, backed
No greenwash. Just Evidence
Sustainability claims only matter if they stand up to scrutiny.
That is why we back ours with independent testing and globally recognised certification.
From recyclability and compostability to food contact and material sourcing, our packaging is designed to meet the standards expected by customers, retailers, and regulators.
Because trust is not built on intention, it is built on proof.
Every claim, backed
No greenwash. Just Evidence
Sustainability claims only matter if they stand up to scrutiny.
That is why we back ours with independent testing and globally recognised certification.
From recyclability and compostability to food contact and material sourcing, our packaging is designed to meet the standards expected by customers, retailers, and regulators.
Because trust is not built on intention, it is built on proof.
Packaging with Purpose
Built to reduce waste. Designed to perform.
Sustainable packaging only matters if it works.
That is why we help brands move away from plastics
without compromising on performance.
Whether you are replacing PE-lined cups or rethinking your materials,
we help turn ambition into action.
Sustainable packaging only matters if it works.
That is why we help brands move away from problematic plastics
without compromising on performance.
Whether you are replacing PE-lined cups or rethinking your materials,
we help turn ambition into action.
Built to reduce waste. Designed to perform.
Packaging with Purpose
How we help
Practical sustainability, delivered
We work with our customers to:
-
Remove problematic plastics from packaging ranges
-
Replace PE and PLA with fibre-first alternatives
-
Use recycled and certified materials
-
Track and report environmental impact
-
Design packaging that performs from factory to customer
How we help
Practical sustainability, delivered
We work with our customers to:
-
Remove problematic plastics from packaging ranges
-
Replace PE and PLA linings with mineral based coatings
-
Track and report environmental impact
-
Design packaging that performs from factory to customer